We had a group meeting and agreed on a central idea.
Our Central idea : SKEW THE WORLD
Skew what everyone else has done
Skew changed the perception of things
Seeing one thing but its actually something else.
As an example:
-Looks like a tree but then you zoom out and its something else.
-Old transforming into the new (innovation)
Pre-launch:
Open days at universities - Fashion week etc
A good idea would be to take people's photos and hand them a card with the Skew website on it.
We would upload it on our website, people can come to it and view their picture.
Launch:
Go to the website-click on their picture- fill in their e-mail details.
We decided to e-mail them their photo and put a link on the e-mail to make it easier for them to come back to our website.
View more at Skew.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment